Jump the shark: Phrase coined in 1997 to describe a defining moment at which a favorite television show has reached its peak, and can only subsequently decline; also describes the moment of decline for any pop culture reference. The phrase, used during the late 1980s, refers to the actual moment in the ABC series Happy Days when the character Fonzie went water skiing and literally “jumped the shark.”
Just yesterday, I was snooping around TheSuperficial.com and was checking out their official business site Anti Clown Media. This is something I always do when I find a website that I like, that has a successful web presence. I was checking out their advertising info and specifically though that this part was hilarious:
“…We believe in connecting special marketers with a special audience. Are you in the business of scamming people with a free iPod gimmick? Then shoot yourself in the face and never come back here ever again. Anticlown Media only accepts advertisers that complement our sites…”
I thought that this was particularly funny, since I’ve recently sworn off of myspace, because of their ridiculously obnoxious talking iphone and ipod gimmick ads.
So, I was catching up on my trashy celebrity gossip on The Superficial today and guess what I saw! A large, gimmicky ipod scam advertisement. Ha.
What a bunch of hypocritical tools…